Macnaughtan, Helen (2014) 'The Oriental Witches: Women, Volleyball and the 1964 Tokyo Olympics.' Sport in History .
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At the 1964 Tokyo Olympics, the Japanese women’s volleyball won the gold medal, which in many ways can be viewed as an epoch-making event in Japanese post-war sporting history. I explore the background to that victory, revealing a corporate history of the sport with a prominent role played by Japanese cotton textile companies. I argue that gold medal success at the 1964 Olympics is the result of a history of corporate investment in women’s volleyball, in particular by one company, Nichibō Corporation, and I tell the Olympic story with a focus on the personal recollections of the women’s volleyball team captain, Kasai Masae. Finally, I evaluate the impact that Olympic victory had on the popularity and strength of women’s volleyball in Japan in the decades after 1964.
|Item Type:||Journal Article|
|SOAS Departments & Centres:||Faculty of Law and Social Sciences > Department of Financial and Management Studies|
|DOI (Digital Object Identifier):||10.1080/17460263.2013.855651|
|Depositing User:||Helen Macnaughtan|
|Date Deposited:||04 Nov 2013 11:53|
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