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Rebranding Korea: Creating a New Old Music

Howard, Keith (2010) 'Rebranding Korea: Creating a New Old Music.' In: Kendall, Laurel, (ed.), Consuming Korean Tradition in Early and Late Modernity. Honolulu: University of Hawai'i Press, pp. 195-215.

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Abstract

An exploration of the development of kugak fusion, a genre of music blending Korean traditional and Western musical elements that effectively creates a commodified and commercial product for contemporary Koreans.

Item Type: Book Chapters
Keywords: Music, creativity, Traditional music, Korea, commodification, consumerism, tourism, performance
SOAS Departments & Centres: Faculty of Arts and Humanities > Department of Music
Subjects: G Geography. Anthropology. Recreation > GN Anthropology
M Music and Books on Music > ML Literature of music
ISBN: 9780824833930
Depositing User: Keith Howard
Date Deposited: 29 Jun 2012 13:52
URI: http://eprints.soas.ac.uk/id/eprint/13870

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