Howard, Keith (2010) 'Rebranding Korea: Creating a New Old Music.' In: Kendall, Laurel, (ed.), Consuming Korean Tradition in Early and Late Modernity. Honolulu: University of Hawai'i Press, pp. 195-215.
An exploration of the development of kugak fusion, a genre of music blending Korean traditional and Western musical elements that effectively creates a commodified and commercial product for contemporary Koreans.
|Item Type:||Book Chapters|
|Keywords:||Music, creativity, Traditional music, Korea, commodification, consumerism, tourism, performance|
|SOAS Departments & Centres:||Faculty of Arts and Humanities > Department of Music|
|Subjects:||G Geography. Anthropology. Recreation > GN Anthropology
M Music and Books on Music > ML Literature of music
|Depositing User:||Keith Howard|
|Date Deposited:||29 Jun 2012 13:52|
Item downloaded times since 2010.